Smart Design Studio - Sydney Architects

Channel 7

When the Seven Network decided to amalgamate its multiple bureaux into a single space, the focus was on moving away from the traditional, gridded office block, creating instead a workspace to nurture creativity and innovation. An historic naval warehouse in Pyrmont proved an inspired choice of site, effectively positioning the Seven Network at the heart of Sydney’s rapidly developing media zone. Reducing the interior to its rustic brick and timber essentials, the object was to contrast the extremely high technological requirements of a major television network with the robust charm of the disused Department of Defence building’s shell. The emphatic character of the old buildings offered the ideal spaces for the dynamic and creative workspaces sought by the client.


A sombre palette, in conjunction with frameless glass partitioning means that office sections subtly recede against the dark hardwood ceilings and brickwork, pulling the view across Darling Harbour and the CBD into sharp focus. Minimal partitioning is extended to the old ceilings, the rooms becoming objects within each warehouse space. The services are handled in a simple, almost crude manner – bringing the functionality of the building to the fore. All new fit out items have clean, strong lines, which contrast to the forms and materials of the warehouse buildings. The materials seek to reinforce the qualities of this Sydney harbour front site, which is quintessentially Sydney. Completed 2003.




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